A news alert is an email notification sent to a user whenever content changes on the web that matches their search terms. This can include new news articles, blog posts, or updated scientific research. Alerts can also be filtered by language and region for more targeted results.
This type of Google alert is a valuable tool for monitoring your brand, competitors, and industry trends online. It allows you to track your reputation and receive notifications on your phone or computer whenever someone mentions your business or products. Using this information can help you improve your marketing campaigns, provide better customer service, and resolve any miscommunication or PR crises before they have an impact on your business.
If your Lights On Afterschool event is local, a media alert (also known as a “media advisory”) can be an effective way to get the word out. These one-page announcements are meant to convince reporters that your event is a genuine news story worthy of coverage. Send them to journalists in your media market who might be interested and to wire services that frequently produce “daybooks” of newsworthy events.
When creating a media alert, focus on providing the who, what, where, when, and why of your event. Also, include a contact person from your chapter who can be reached for questions and to follow up on media interest. Lastly, be sure to highlight any unique angles that can make your event interesting to a reporter.
