A news feature is a type of article that explores an interesting topic and entertains as it informs. Unlike breaking news pieces, which are often geared toward time-sensitive information, a news feature is more likely to be evergreen—meaning it will remain relevant for a longer period of time. Whether you’re trying to promote your business or gain insight into your audience, writing a news feature is a great way to get attention and create a lasting impact.
To write a successful news feature, you need to focus on the “how” and “why” of your subject. Narrow down your subject to a single angle, and make sure your story is engaging for your readers. For example, if your article is about crime in your city, narrow it down to one specific type of crime, or even one specific neighborhood.
Often, news features include a mix of multimedia elements, as well as anecdotes and quotes from experts and people who have experienced the situation firsthand. This helps your reader connect with the subject and make them feel as though they are there.
Likewise, if your subject is about the history of the WNBA, you could include videos of former players and photos of iconic moments from their careers. Your headline should grab your readers’ attention and pique their curiosity or empathy—it can be as short or long as you want, but it should be eye-catching and memorable. Similarly, your lead (often called a delayed, narrative, or anecdotal lede) should use vivid descriptions and questions to draw in your readers.
